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MEDIA MEASUREMENT
Our proprietary HYPERLIFT (brand lift study) solutions for media measurement assess our partner’s KPI’s (Awareness, Ad Recall, Sentiment, & Impact). HYPERLIFT studies measure our custom selected audience’s behaviors, attitudes, and advertising experiences to help us better understand current and inform future ad campaigns.
CASE STUDY
SEPHORA was seeking to understand and measure the effectiveness of their digital branded content campaigns among fragrance category consumers.
Measure impact of campaigns on awareness, consideration, intent and brand sentiment
Understand, quantify and identify campaign strengths + opportunities
Provide additional insights among the category users
HYPERLIFT GOAL
THE CREATIVE
THE FINDINGS
intent to purchase increased
11pts
consideration increased
13pts
overall brand likeability increased
13pts
HYPERLIFT APPROACH
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